Advertising for Indie Authors – Part 1

As an indie author, I have the dilemma shared by others as to how to get the word out about my books. Naturally, I feel I’ve produced good works of fiction, but since I’m starting a “brand” or “business” from scratch featuring my name on these books, I have no ready or apparent avenues with which to support getting the word out.

I know I’m not alone. In my circle of friends, people have dutifully downloaded my books and offered encouragement, support, and advice. A friend of a friend self published a few years ago, and his book has languished online. Our mutual friend put us in contact with one another. His questions: How do you get sales? How do you advertise your books? How do you get the word out about what you’ve written?

In thinking about these questions, I thought it might be useful to record my advertising efforts on this site, for better or worse. Perhaps this might help other new indies facing similar questions about spreading the word regarding their books.

I certainly haven’t found the magic bullet yet, but perhaps my experiences can lead authors toward productive advertising avenues, and maybe help them avoid ones that are not so useful.

So stay tuned, and I’ll share what I’ve discovered so far.

One thought on “Advertising for Indie Authors – Part 1

  1. Thanks for sharing your experience advertising your book, Jack.

    This is a really interesting area for me because I’m an online marketer for a living for an enterprise software product and my gf just published her book.

    It seems to me the most impactful area to focus on as a new author is to get as many reviews as possible to create social proof.

    Would you share your experience on what has worked (and what didn’t) to get reviews? I’d love to get your thoughts. Very interesting topic and super impactful.

    Thanks!

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