Advertising for Indie Authors – Part 1

As an indie author, I have the dilemma shared by others as to how to get the word out about my books. Naturally, I feel I’ve produced good works of fiction, but since I’m starting a “brand” or “business” from scratch featuring my name on these books, I have no ready or apparent avenues with which to support getting the word out.

I know I’m not alone. In my circle of friends, people have dutifully downloaded my books and offered encouragement, support, and advice. A friend of a friend self published a few years ago, and his book has languished online. Our mutual friend put us in contact with one another. His questions: How do you get sales? How do you advertise your books? How do you get the word out about what you’ve written?

In thinking about these questions, I thought it might be useful to record my advertising efforts on this site, for better or worse. Perhaps this might help other new indies facing similar questions about spreading the word regarding their books.

I certainly haven’t found the magic bullet yet, but perhaps my experiences can lead authors toward productive advertising avenues, and maybe help them avoid ones that are not so useful.

So stay tuned, and I’ll share what I’ve discovered so far.

Nat Russo on how to sell 1000 books

Nat Russo has a nice blog entry about his journey as an indie author. Most interestingly, sales for his book Necromancer Awakening: Book One of The Mukhtaar Chronicles didn’t really take off until after he stopped a massive ad campaign. Once focused on the fundamentals of writing and mentoring, sales grew organically. Check out his blog, and his book.

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